Branding & Website
Approached by a young entrepreneur with an idea to change up the discount card game, I was able to develop an identity and website for AddsUp. Simply put, AddsUp is a discount program where the consumer not only gets a reward, but is also able to give back to the community. The logo is both simple and approachable, and it’s clean lines make it feel at home, having a purely digital presence. The site itself has two purposes, one as an informational tool for those wanting to know more about AddsUp, as a consumer, business, or charity. And two, it serves as the online portal to manage your AddsUp account. Meant to be viewed on any device, it was designed to be responsive. The design of the site was also designed to match the brand, being both approachable and simple.